Leasing Existing Apartments in a New Construction Market
Date: Tuesday, May 16, 2017
Time: 9am - 12pm
Location: TAA / Response Team 1 Education Center
7920 ACC Blvd., Suite 220
Raleigh, NC 27617
Register online, or click here to download a registration form!
Forms can be returned via email to email@example.com or fax to 919-782-1169
People love new things. Whether it’s a new car, a new outfit or a new construction apartment, the allure of new is very strong. With new construction reaching record numbers across the country, including the Triangle and surrounding markets, existing assets are struggling to compete. Now, throw in some concessions that the new apartment community uses to entice renters, and you've got a difficult market!
Join Lisa for this session as she teaches you not only how to compete with new construction but how to actually ‘draft off’ their advertising and marketing to help you stay fully occupied and spend less in the process. In addition, participants will walk away knowing how to effectively lease against new construction and maintain their share of the market, while gaining tips and techniques to make sure they’re marketing and positioning their property in the best possible manner.
Other topics include:
- The importance of confidence in yourself, your product and pricing
- Sales strategies
- Best way to turn prospects into residents
About Your Instructor, Lisa Trosien
Lisa Trosien is a highly respected multifamily educator, speaker, author and consultant with over 25 years of industry experience. She is utilized as an industry expert by companies such as The Wall Street Journal, CBS Marketwatch, Washington Post, National Public Radio, SELF Magazine, Business Week, Chicago Tribune and more. Attendees of her educational sessions agree that she presents great information and superior strategies, while still keeping learning both meaningful and fun.