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Webinar: Market Relevance: The Unicorn Everyone is Chasing

Webinar: Market Relevance: The Unicorn Everyone is Chasing

Wednesday, April 17, 2024
10:00 AM - 11:00 AM (EDT)


* Registration open until 4/12/24 at 5:00 PM (EST)

Event Details

Price: $40 Members | $90 Non-Members

*One (1) CAPS, CAM, CAS, CALP, and CAMT Continuing Education Credits (CECs)*

"Chasing unicorns" is a phrase to describe the pursuit of something exceptional and extraordinary; and if attained, has the potential for significant rewards. Market relevance is our industry's unicorn but we're not alone; 88% of executives believe that customers and employees are changing faster than they can change their businesses. To stay top-of-mind, companies need to see their customers as they see themselves, imperfections and all, and align their marketing messages accordingly. 

Don't miss this opportunity! This session has a seat for Marketing, Onsite Teams, and Regional Managers!

In this webinar, you’ll learn:

  • What to do when the P's and C's of marketing are not working.
  • Learn how 3 companies across the nation have managed to capture the market share of relevance against the competition.
  • Learn what your organization can do to elevate your communities above the fray. 

TAA's Cancellation Policy Click here

For More Information:

Shawna Poteat
Shawna Poteat
M.Ed Education & Credentials Manager Triangle Apartment Association (919)782-1165

Lia Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for conventional, affordable, senior and student communities. Lia is an NAA Apartmentalize Education Advisory Board Member, NAAEI Curriculum Development Committee member, a highly sought after speaker for industry events across the country, and recognized as a 2022 Influencer in Multifamily by GlobeSt.